coconutcrowdWe hope you are having a great holiday season and we are excited to see you all at the 3rd Annual Coconut Point New Years Art Festival in Estero, Florida. Are you as psyched as we are? We hope so!

As we get ready to say goodbye to 2013 and welcome a new year into the fold, we’ve heard from many of you about how difficult sales have been lately. Sometimes, no matter how incredible the art is, factors such as finances can get in the way of making a sale. This can result in frustration and worry.

At Howard Alan Events we understand your challenges and are committed to helping you be as successful as possible. We start by budgeting big on print and online advertising that reaches patrons and gets people coming to the shows. We’ve also forged valuable and lasting relationships with businesses, organizations and media in the cities where we hold the art festivals in order to encourage increased attendance.

But most importantly, we are working diligently to provide you, the participating artists, with opportunities to market yourself and increase awareness of your talents to the masses. This includes online tools that can help boost your marketing efforts and give more patrons a chance to own a piece of your work. Here are some of the online tools that you can employ to ensure that your sales increase at Howard Alan Events shows this upcoming year.

Exhibitor Gallery. One of the perks available only to Howard Alan Events participating artists is our online Exhibitor Gallery. Post a bio of yourself along with the many ways fans and customers can reach you and some of the best samples of your work, absolutely free. Have a website? What about Instagram or Facebook? Do you have an Etsy store? The Exhibitor Gallery is a patron’s one-stop shop to finding you and buying your art over and over again. Go to, join the gallery and be sure to include your profile link on all of your materials, whether you print out cards with your gallery address included or you simply include it in all of your communications with your customers and potential customers. And make sure check back in and update often: customers with inquiries about specific artists or pieces often look through the gallery to find

Photography by John Furbee Pinterest boards. For every show we hold we create a very special Pinterest board at, which includes artwork from participating artists. It’s a fun way to gain exposure and be an active part of the Howard Alan Events family while sharing your work with potential new admirers. Get yourself added to the board, and repin onto your own to make sure people get to see where you will be next.

Facebook sharing. Have you created a new beautiful piece you’re proud of? Are you excited about the new stuff you’re bringing to the next Howard Alan Events show? Take a picture and post it on the Howard Alan Events Facebook wall! We will share it with our audience and ask them to share it with others. More importantly, share your page or profile with us on Facebook to gain more followers; likewise, share our posts and events with your audience and help us get more patrons through the gates.

Etsy Local. Are you an Etsy shop owner? We are working hard to get all of our shows listed on Etsy Local, a new service provided by the online marketplace, showcasing events and shows where shop owners may be selling their goodies in person. Search for the city and the show listing on the Etsy Local section, then join the event and send a message to your customers so they know where you will be. Click here for the Etsy Local listing for our Coconut Point show!

debbiehummelmarconiolivertwist Featured artist. Another way to really showcase your talents and gain customers is to be a featured artist at one of our shows! As a featured artist, you can receive special mention in Howard Alan Event show articles, blogs and social media posts. You can also benefit from the added publicity and the excitement built around the Featured Art Giveaway that we hold at every Howard Alan Events show.

For instance, this weekend’s art festival in Coconut Point features the insanely talented Debbie Hummel-Marconi, who creates whimsical, feel-good, beautiful art pieces. Her giveaway piece, a fun 24″ x 38″ glicee┬ánamed “Oliver Twist”, is the perfect conversation piece for any home. You can enter this weekend at Debbie’s booth until Sunday at 4 pm, when the drawing will take place. Interested in becoming a featured artist? Easy! Just contact us at and let us know you’re interested. We’ll tell you what to do.

Of course, there are other ways to increase sales, like offering on-site discounts, giving away free goodies, or boosting your marketing efforts with newsletters and the like. But we want to hear from you: What sale-increasing strategies have you implemented on your own to bolster sales? What has worked? Share in the comments below!


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