If you’re a crafter who regularly participates in professional craft shows like this weekend’s 2nd Annual Lakeland Craft Festival, chances are you already have a booth setup that you’re comfortable with. But are you getting the most out of it?
Whether you’re a craft show newbie or a veteran, it’s important to remember that a great booth setup can greatly maximize your chances for selling success. You want to give your patrons the chance to get to know your entire line of products, but you also want to create an atmosphere in your booth that is consistent with the ambiance of the show, the energy of your brand and the essence of your business.
Here are some tips and ideas on setting up a booth that will be attractive to patrons and a joy to visit at your next craft show:
Create a bright space. Don’t let your booth be the one drab, dark place in a sea of color and light. Create a space that is inviting and well-lit. Not sure how to introduce color? If your logo has some pop, play off of the colors in your branding to choose drapes, tablecloths and fixtures that accent your display area. The idea is to make your booth a place that patrons will visit and want to return to again and again.
Get creative with merchandise displays. Play around with the possibility of hanging vertical displays. Use small bookshelves or vintage furniture pieces that are easy to carry and create a visually striking space. Instead of plastic storage containers, why not pick up some pretty bowls to showcase unique pieces? Use your imagination and incorporate easy-to-transport fixtures to create a unique ambiance and display your items.
Restock shelves promptly. Seeing empty shelves or spaces in your merchandising is not only unattractive, it drives away patrons who may be turned off by what could appear as a lack of product. Be sure to restock your displays promptly.
Place business cards in a prominent spot. You may not be able to speak to every patron that walks through your booth, but you definitely want to make sure that they can contact you at any time if they weren’t able to catch your attention while at the fair. Display your business cards, brochures, and other pieces of marketing material prominently, in a couple of easily accessible spots in your booth.
Keep things neat. Think of your booth as a brick-and-mortar business. Would you walk into a store that looked junky and disorganized? Of course not! Great booth displays are as much about neatness and cleanliness as they are about the products that you’re sharing with the world. So be sure to keep a neat, clean, organized booth, always.
We can’t wait to see you at this weekend’s 2nd Annual Lakeland Craft Festival! After a stellar kickoff last year, we’re returning to this friendly corner of Florida for a craft festival that is sure to become a Lakeland tradition, with amazing vendors that you’re sure to love. Here are just a few you don’t want to miss:
• Visit Patti Van Tonder of KUDU Designs and get your very own Kudu Klip hair piece.
• Pick up a handmade porcelain jewelry gift for someone you love created by Linda Cain.
• Give someone a gorgeous mosaic jewelry holder from Lori Wilkinson’s Mosaic Creations.
• Update your wardrobe for spring and summer with beautiful creations from Lisa Lavalle of Vintage with Lisa.
• Pick up a unique scarf with a matching slide from Cindy Pinyard of Scarves & Slides.
Come see these and many other talented crafters this Saturday and Sunday, March 28-29 from 10 a.m. – 5 p.m. in Lakeside Village for the 2nd Annual Lakeland Craft Festival. As always, admission is free and open to the public. Follow us on Facebook to stay up to date on the latest and don’t forget, if you want to become an ACE crafter, now is the time to apply! Go to www.artfestival.com and apply online today!