So, you’ve been painting, building, creating in the privacy of your studio for some time, and you’re ready to take it to the next level. Congratulations, you’re about to become a working artist!
Whether this weekend’s 2nd Annual Marco Island Festival of the Arts is your first step to achieving that goal, or you’re not quite ready to venture out into the world as an entrepreneur, making the decision to do it is the hardest part. Now, it’s all about organization, drive and marketing yourself.
How do you achieve that? After all, becoming a working artist can be a scary proposition, and sometimes, depending on your situation, quitting your day job and jumping right into it is just not feasible. The good news is that with a little planning, some patience and creativity, you can make your dream of selling your art a reality.
Here are some useful tips to help you make a smooth transition and, hopefully, get you on the right path to making a profit from your art.
1. Start out slow. Becoming a working artist is rewarding, but it’s worth the time you invest in it. You may find out that it’s not for you. Or, you may find out that you love it and want to pursue it. The key to finding these things out is taking your time. Rather than jumping into it full-time, do a few art shows on the weekends. It’s an easy commitment to make at the start, and will give you an opportunity to try things out.
2. Try different selling outlets. While many of our artists participate in almost every art show, most of them sell their art through different outlets. Some have their own brick-and-mortar locations, like Steve Vaughn, while others have Etsy stores, like Justin McKenney. From consignment shops to your very own website, there are a number of ways you can try to sell your art. See which one works best for you!
3. Develop unique promotion and branding. Creating your brand is essential for success, because it’s what your customers will remember you by. So when you’re creating a logo, promotions and other marketing materials, be sure to make them as unique as possible. And don’t be afraid to be yourself. Give your customers a positive image they’ll remember.
4. Have an online presence. In addition to going to art festivals and local shops, part of promotion and sales these days is having an online presence. That means having a functional, easy-to-navigate website, maybe having an Etsy or eBay store, and definitely being active in social media, so you can connect with your audience. Facebook, Pinterest and Instagram are must-haves for visual artists. A blog and Twitter are also very useful.
5. Build a rapport with your customers. At the end of the day, your customer holds the keys to your success, and word of mouth is essential for good promotion and great sales. Art festivals are great places to meet your customers one on one, chat them up about your process and really engage with them, forging lasting business relationships.
This weekend, see how the pros do it at the 2nd Annual Marco Island Festival of the Arts. This is, by far, one of our favorite new shows, and we know it will become yours too.
Great artists, live entertainment, food and fun await you at Veteran’s Park off North Collier Boulevard in Marco Island, where you can relax and enjoy fine art from local and national artists in a beautiful environment. In addition, you’ll have a chance to win “Great Egret” by our Featured Artist, Tyler MacDonald, as part of this weekend’s giveaway. No purchase is necessary to win, but you must be at the festival to enter.
In the process, you’ll contribute to a great cause: a portion of the proceeds made at the Marco Island Festival of the Arts will benefit the Marco Island Center for the Arts. The Center’s mission is to promote art education and appreciation by engaging the community with access to art, programs, exhibitions, educational opportunities and more.
Plus, we’re proud to announce that our friends at The Lincoln Motor Company are the sponsors for this weekend’s Marco Island Festival of the Arts. They invite you to learn what real luxury feels like, as you experience for yourself the new 2015 Lincoln MKC, Navigator, MKZ and MKZ Hybrid. Stop by their booth to take a drive and have all of your questions answered by their knowledgeable product specialists. Participants will receive a complimentary gift.
Take the leap of faith and become a working artist today. We’ll see you this Saturday and Sunday from 10 a.m. to 5 p.m. in Veteran’s Park!